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About the Hotel

The Ampersand Hotel's unique concept is inspired by the capital's world-famous museum district and the iconic ampersand symbol, which illustrates the hotel's role in connecting its guests to the best of South Kensington.

From the interior design to the collections and curiosities, The Ampersand Hotel unites guests with the local surrounding area through the five themes of botany, music, geometry, ornithology and astronomy.

The hotel, which opened in its modern incarnation in summer 2012, was originally built as a boutique hotel, called The Norfolk Hotel, with only 80 rooms, each of which had different fittings and furniture. The hotel was comfortable and luxurious and was set apart by its character and distinction.

See below for a review of the hotel from 1889:

Royal Borough of Kensington and Chelsea


Phillips, Morris (1893). Abroad and at Home: Practical Tips for Tourists.
New York: Brentano's Publishers. pp. 44.